About

Dan's Story

I’m Daniel Newman, and my story is the foundation of BALDILOCKS. Growing up, I was part of a family often defined as a “broken home.” My early years were marked by challenges, from school and sibling bullying to the heavy toll of my parents’ separation, which fractured our family and deeply impacted me. I believe that early trauma was the beginning of a journey I could never have foreseen.

My first encounter with alopecia came around age six or seven. I remember walking by my mother, who reached out to fluff my hair, only to have the entire front lift off in her hand, almost like I was wearing a toupee. Back then, we didn’t acknowledge it much; we brushed it under the rug. A few years later, when I was about 12, I started losing patches of hair. Once again, it was overlooked—we just didn’t understand alopecia the way we do now.

At 18, I went through an experience that would change everything. I was attacked and left disoriented, glasses gone, feeling paralysed by trauma. That event triggered an intense response in my body, pushing my alopecia into overdrive. My hair loss became total and permanent, mirroring the intense struggle within me.

In those younger years, I became very insular, often feeling isolated and not quite fitting in. I kept my circle small, feeling like I had to hide parts of myself. But then I met Kath, who would become my wife and the co-founder of BALDILOCKS. Kath’s perspective was life-changing. She encouraged me to embrace who I am, openly and unapologetically. She’d pull off the hats I’d hide under, challenging me to show up as myself. “There’s nothing to hide, nothing to be ashamed of,” she’d say. Her words started a transformation, shifting how I saw myself.

BALDILOCKS began as a way to support those with alopecia, providing a space where they didn’t have to feel alone. But as I grew, so did my vision. I realised I wanted BALDILOCKS to be a wellness community for everyone—an inclusive space where no one has to feel isolated or ashamed, regardless of their challenges.

Today, BALDILOCKS is about more than just alopecia; it’s about well-being, resilience, and a supportive community that accepts insecurities and integrates them into a life of purpose. My mission is for BALDILOCKS to be a community-led wellness provider, a place that connects people with support, resources, and a network of others who understand. We are building a humorous, respectful brand that everyone can feel part of.

This is my journey, and it’s the heart of BALDILOCKS. A journey from hidden pain to open purpose, for myself and for all who need a community to stand with them.